Customer Focus Is the Cornerstone of Success
Listen to the leader of any successful business. You will hear the same message.
Focus on the customer.
It’s easy to say and hard to do. But you can never go wrong if you satisfy your customers.
Customers can be hard to please. They are not always satisfied. But if you pay attention to what they say, and give them what they want, they will keep coming back for more.
Look at Amazon. They did not become the world’s largest e-commerce and cloud computing company by accident.
✅ 310 million daily active users
✅ 2 million daily active sellers
✅ $1.4 billion in sales per day
Jeff Bezos preaches customer focus. Instead of focusing on competitors, serve your customers. Your competitors won’t buy your product anyway. This approach has served the founder, executive chairman, and former president and CEO of Amazon pretty well.
“The advantage of being customer focused is that customers are always dissatisfied. They always want more, and so they pull you along. If you are trying to serve them, they pull you along,” explains Bezos. “Whereas if you’re competitor obsessed, if you’re a leader, if you’re the leader, you can kind of look around, you see everyone running behind you…
